MAY DAY BANK HOLIDAY OUTFITS WITH 15% OFF

With a 15% off* discount currently running on all Ruby+Ed SS13 clothing, take advantage of our special offer to ensure you have those Bank Holiday outfits ready. Use the discount code MAYDAY15 at the checkout, but hurry as the offer end 13/05/13. 

We have come up with some outfit ideas to help you plan for those Bank Holiday events. If you have a shopping trip planned but not sure whether it may rain, choose our Indra Parka and Dove Suede Boots to keep you dry.

Or if you have a family picnic planned, work with English countryside spring colours in the Crushed Iris Tee, teamed with Mist Advantage Pumps and a Fluttering Wings Skirt in Cloud.

For those lucky few who have an evening date planned, splash out on a Tiered Surya Silk Dress and Shell Pink Suede Lace ups, keeping on trend with spring floral prints in a bold candy colour. 

Ruby+Ed x

BEHIND THE SCENES: SS13 SHOOT IN RONDA, SPAIN

Counting down the days to the launch of our SS13 collection we wanted to give you a snippet of what’s to come. To shoot the SS13 catalogue the Ruby+Ed Creative Team headed to Ronda, a majestic town in Andalucía, to catch the last of the summer sun. Driving into the mountains we arrived at our destination late in the night after a delayed flight to Malaga. We went straight to sleep to be ready for the morning. Upon rising we were met with a beautiful Moorish Villa with exotic fountains and archways leading to lush gardens - perfect for shooting the silk dresses and Oriental style nightwear, a big trend for SS13. Day 2 we headed to the town of Ronda and to its impressive bridge with a breathtakingly 390ft drop to the canyon floor. This was the perfect backdrop for shooting the capsule collection of parkas (which can be viewed here) and sporty canvas pumps, new for Spring/Summer. We stopped at a traditional Spanish tapas bar for lunch to try the local delicacies, helping us fuel up for the rest of the day. Later on, shooting the cotton silk Iyla Dress in a deserted courtyard we heard horse steps coming round the corner and were met by a traditional ‘rejoneador’ (a bullfighter on horseback). It seemed to be a magical moment being swept back in time, and beautifully captured the mood of the shoot. 

Ruby+Ed x