Friday 21 February 2014

TRANSITIONAL LOOKS


Christmas has been and gone and you have realised that we still have to wait another three months before summer graces us with its presence. Winter is still here, with a cold breeze and occasional sunny spells this makes it difficult for us fashion lovers. We tell ourselves that it is time to buy that gorgeous faux fur scarf in the sale because I will wear it in Winter and spring.


As usual Alexa Chung has already mastered the art of transitional dressing. Woolly hat check! Woolly coat, check!


Miss Palermo receives full marks for this outfit. We absolutely love the long fur trim and we want every item she is wearing! 


Sarah Jessica Parka was the style icon for city dressing and she is still living up to that title today. Dressed in an black ensemble with a practical pair of gloves to the pocket and slouched beanie you just can’t go wrong. 


Knee high boots are great for cold weather but be careful of the ice and slippery patches! What we are really lusting over is Binky’s faux fur stole. It is a great accessory to wear throughout Winter and Spring as you can pair it up with a chunky wool coat or even a lighter cashmere cardigan.  


We would love to know what your transitional style is to get in touch just comment below or tweet us at @rubyanded. 

Love Ruby+Ed.
x


Wednesday 19 February 2014

RUBY+ED SHOWCASE AT PURE 2014


After months of preparation and packing the weekend had finally come around. Before we knew it we were all travelling down to London to take place in the bi-annual trade show, Pure. We showcased our unreleased AW14 Collection at Olympia London. Pure is always a highlight for Ruby+Ed, as we're a small brand it is a great opportunity to meet up with existing clients and potential buyers. 
Year after year our collection grows bigger and new styles are introduced to the Ruby+Ed family. Our Trade Manager, Jenna found herself doing lots of research on what we could use to display our gorgeous fur trimmed gloves and mittens. After weeks of considering display options, our designer came up with the genius idea of creating our own glove stands. We bought marigold gloves, plaster of paris and lots of old newspapers and got to work straight away. We cut holes in an empty box, slotted our gloves in and poured the plaster in to set. Whilst the hands were left to dry, we then decided to brush up on our papier mâché skills, starting with Polystyrene heads, the Ruby+Ed sign and finally the hands too.

Following weeks of pre-production and planning of the show, we were thrilled to see the stand come to life. Our slipper collection was positioned to the left of our stand, displayed on their own wall of crates, they caught the attention of a lot of people at the show. Our brand new faux fur collection was very popular this year, most people couldn’t keep their hands off of our furry accessories!
We recieved some great feedback and we cannot wait for September to come around again!

Welcome

Welcome to the Ruby+Ed blog! This is the place to be inspired and keep up with all the goings-on behind the scenes!