RUBY+ED SHOWCASE AT PURE 2014

After months of preparation and packing the weekend had finally come around. Before we knew it we were all travelling down to London to take place in the bi-annual trade show, Pure. We showcased our unreleased AW14 Collection at Olympia London. Pure is always a highlight for Ruby+Ed, as we're a small brand it is a great opportunity to meet up with existing clients and potential buyers. 

Year after year our collection grows bigger and new styles are introduced to the Ruby+Ed family. Our Trade Manager, Jenna found herself doing lots of research on what we could use to display our gorgeous fur trimmed gloves and mittens. After weeks of considering display options, our designer came up with the genius idea of creating our own glove stands. We bought marigold gloves, plaster of paris and lots of old newspapers and got to work straight away. We cut holes in an empty box, slotted our gloves in and poured the plaster in to set. Whilst the hands were left to dry, we then decided to brush up on our papier mâché skills, starting with Polystyrene heads, the Ruby+Ed sign and finally the hands too.

Following weeks of pre-production and planning of the show, we were thrilled to see the stand come to life. Our slipper collection was positioned to the left of our stand, displayed on their own wall of crates, they caught the attention of a lot of people at the show. Our brand new faux fur collection was very popular this year, most people couldn’t keep their hands off of our furry accessories!

We recieved some great feedback and we cannot wait for September to come around again!