We are pleased to present
to you ‘Awakening’ the new video for AW12, shot in Ayrshire, Scotland.
Film synopsis:
Set in a forgotten world, we follow a young woman, lost in the
wilderness of a snow storm. Roaming across a great industrial site filled with
vast caverns of concrete, exposed brick and abandoned railways, searching for
freedom.
Pursuing truth, we watch a slow dance with magical snowfall, whilst the
landscape is ravaged by unruly wind and sleet.
Small yet determined, curious but powerful, playful and altogether
otherworldly.
Raw beauty that is both wild and romantic.
She wears a Jet hooded fur coat draped over a soft sensual layered cloud skirt, her delicate hands covered with praline knit armwarmers, her feet bound
by carbon suede ankle boots. Colours are dark and muted.
We would love to hear your
thoughts on the video in the comment section below.
Ruby+Ed x