BEHIND THE SCENES: SS13 SHOOT IN RONDA, SPAIN

Counting down the days to the launch of our SS13 collection we wanted to give you a snippet of what’s to come. To shoot the SS13 catalogue the Ruby+Ed Creative Team headed to Ronda, a majestic town in Andalucía, to catch the last of the summer sun. Driving into the mountains we arrived at our destination late in the night after a delayed flight to Malaga. We went straight to sleep to be ready for the morning. Upon rising we were met with a beautiful Moorish Villa with exotic fountains and archways leading to lush gardens - perfect for shooting the silk dresses and Oriental style nightwear, a big trend for SS13. Day 2 we headed to the town of Ronda and to its impressive bridge with a breathtakingly 390ft drop to the canyon floor. This was the perfect backdrop for shooting the capsule collection of parkas (which can be viewed here) and sporty canvas pumps, new for Spring/Summer. We stopped at a traditional Spanish tapas bar for lunch to try the local delicacies, helping us fuel up for the rest of the day. Later on, shooting the cotton silk Iyla Dress in a deserted courtyard we heard horse steps coming round the corner and were met by a traditional ‘rejoneador’ (a bullfighter on horseback). It seemed to be a magical moment being swept back in time, and beautifully captured the mood of the shoot. 

Ruby+Ed x