AW13 PRESS DAY

Last week we held our AW13 press day right at the top of the scenic Sanderson Hotel Penthouse suite on Berners Street in London. With months of planning, afternoon’s paper maché-ing display heads and preparing the perfectly bound press packs, the team headed to London. Lots of glamorous fashion and lifestyle journalists came to admire our new collection of faux fur coats, clothing accessories and slippers, including visits from Glamour, The Guardian, Hello, Now and Liberty London Girl. 

Along with yummy nibbles and champagne, press received samples from the collection and got to chat to the Brand Director on her inspiration for the AW13 season – “My inner Magpie seeped into the collection adding the shimmer throughout, as did all the beautiful ethnic craftsmanship of China, India and Mexico”. 

Ruby+Ed x