Thursday 22 March 2012

THE ANCIENT ART OF HAND PRINTING


Prevalent in India as early as the 12th century, this craft has been passed down through generations in order to create beautiful colourful printed garments. Each dye colour used in the print must be prepared, the fabric must be washed and stretched onto a printing table. Each print is applied to the fabric using carved wooden blocks by skilled artisans trained in this time consuming art. A wooden trolley with castor wheels holds the dye tray, this must be wheeled around the printing table, whilst applying consistent pressure to each stamp, each block must be lined up in accordance with the next to ensure a dovetail finish. This collection was born from a deep respect for this highly labour intensive painstaking process, this exacting art. Each piece is entirely unique, lovingly crafted to become an heirloom, a work of art because passion is always inspiring, reminding us that skill and imagination transcend boundaries.

Many of our items of clothing and nightwear from our SS12 collection have been hand printed. Below you can see pictures of an artisan in India working on the prints for our collection. Due to the nature of the hand printing process every piece is entirely unique and made in limited quantities, adding to their exclusivity. 






This print above being worked on is our beautiful Bela Tunic (below).

Bela Tunic £98




Other hand printed pieces from our SS12 collection are the Neha chemise night dress, the Ula pyjama set and Ula print pari robe and the Orchid Pink pari robe.  

Ruby+Ed x


1 comment :

  1. Love block printing.
    this video is great to see how time consuming it is! http://vimeo.com/maiyet/indiablockprinting

    ReplyDelete

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