FAUX FUR FOCUS

'Who needs real fur when the imitations are so much brighter and better?' (The Telegraph)

At Ruby + Ed we are very much against using real fur for the purpose of fashion, which is why all our products are made entirely from faux fur and approved by PETA. 

We work very closely with the world's leading manufacturer to ensure that our faux fur materials are sourced correctly and to ensure the highest quality fabrics and fibres are used to create our beautiful pieces. 

(Bark wild wolf parka, Twilight ebony fox pom beanie) 

This all means that our products are superior to those on the high street. We use a higher grade of materials, creating a much denser (warmer) product with less shedding, whilst they simply look much better quality and are guaranteed to last much longer. We never substitute for a cheaper alternative with a lesser appearance.  

(Ebony fox tail scarf) 

Our product team study the patterns and colours found in animal furs and seek to realistically reproduce this within our prints every season. Each fur contains a combination of colours and finishes in order to achieve its unique appearance and feel. Our coats are often mistaken for the real thing, but we assure you they aren't!

Did you know? 

We were appointed exclusively to develop faux fur accessories for Whistles for AW14 collaboration on trapper hats.

(Coyote fur hooded coat) 

We have a large celebrity following when it comes to our faux fur, such the likes of Sienna Miller, Billie Carroll and the Queen's cousin Lady Helen Taylor. 

We have also been featured in many publications this year such as The Telegraph, The Daily Mail, Goodhousekeeping, Glamour magazine, Country Homes & Interiors, Elle magazine, The Metro, The Sun, Vogue online, just to name a few. Visit our press page to see more. 

When looking at our coats, accessories and slippers, please refer to the details section where it will explain the composition of that particular style which differs depending on the item.

So much of our time goes into developing our materials and we hope you can tell the difference. 

Make sure you think twice about purchasing a product containing real fur, you will be contributing to more than 50 million animals violently killed per year. 

Lots of love,

Ruby + Ed X