APRIL SHOWERS

April can be a difficult month for outfit planning. 

The forecast? 

Mainly cloud and light showers with a chance of sunshine! With the possibility for most types of weather, it’s great that this season Ruby+Ed have a versatile range of products to see you through. Keep dry in our Mazu and Indra parkas which fold down into compact carry bags for when the rain finally stops!

Shop our clothing section to match up with linen motif tees!

Love Ruby+Ed 

x

SS14 HAS LAUNCHED

Reflecting on a summer that never quite began, we begin our next story.

The new collection represents the true British summer, we bring you tried and tested pieces from our collections re-imagined in new colours and materials.

Protect yourself from the unruly elements with our Mazu Parka’s. Our classic satin finish nylon parka has a concealed Velcro hood and folds into an easy to pack away bag. This practical raincoat is available in earthy tones including Putty and Bark, with a variety of styles including a shorter jacket and long line reversible parka.

For the transitional season we bring you reversible gilets with faux fur on one side and a pattern on the other. With two styles available in Ikat shimmer and Aztec Stone you can get two styles for the same price!

To keep you comfortable on your adventures this summer we have created an exceptional range of sophisticated and easy to wear outdoor pumps. Different from the mass produced styles our canvas pumps include individual branding to each shoe, a toe suede cap and a durable rubber sole that will last.

There are many more treasures to be found on our website. To see the full collection visit www.rubyanded.co.uk

Ruby+Ed x

PANCAKE DAY

Don’t forget it is Pancake Day on Tuesday 4^th March! If you are anything like us here at Ruby+Ed HQ, we like to add chocolate to anything we can. So here is what we are making this year.

Chocolate chip pancakes (Serves 12)

Ingredients 1 1/4 cups flour
2 eggs
1 cup milk
1 tablespoon sugar
1/4 teaspoon cinnamon
1 tablespoon baking powder

1/4 teaspoon salt
4 tablespoons melted butter
3/4 teaspoon vanilla
1 cup chocolate chips

Directions:

1. In a small saucepan combine both the butter and milk, place on a low heat until butter has melted. Leave to cool a little and then combine the flour, sugar, baking power and salt. Mix well.

2. In a large bowl, whisk the eggs together and then add the milk mixture. Add the dry ingredients and mix just until barely blended, then add the chocolate chips and mix them in well.
3. Preheat the frying pan and add 1 teaspoon of butter and melt until bubble. To cook the pancakes use around 3 tablespoons of batter in the frying pan, leave to cook until bubbly on top and golden brown on the bottom, flip the pancake and do again on the same side.
4. Repeat till all the batter is used and serve hot!

 We hope you love the recipe as much as we do!

Bon appétit
Ruby+Ed x

TRANSITIONAL LOOKS

Christmas has been and gone and you have realised that we still have to wait another three months before summer graces us with its presence. Winter is still here, with a cold breeze and occasional sunny spells this makes it difficult for us fashion lovers. We tell ourselves that it is time to buy that gorgeous faux fur scarf in the sale because I will wear it in Winter and spring.

As usual Alexa Chung has already mastered the art of transitional dressing. Woolly hat check! Woolly coat, check!

Miss Palermo receives full marks for this outfit. We absolutely love the long fur trim and we want every item she is wearing! 

Sarah Jessica Parka was the style icon for city dressing and she is still living up to that title today. Dressed in an black ensemble with a practical pair of gloves to the pocket and slouched beanie you just can’t go wrong. 

Knee high boots are great for cold weather but be careful of the ice and slippery patches! What we are really lusting over is Binky’s faux fur stole. It is a great accessory to wear throughout Winter and Spring as you can pair it up with a chunky wool coat or even a lighter cashmere cardigan.  

We would love to know what your transitional style is to get in touch just comment below or tweet us at @rubyanded. 

Love Ruby+Ed.

x

RUBY+ED SHOWCASE AT PURE 2014

After months of preparation and packing the weekend had finally come around. Before we knew it we were all travelling down to London to take place in the bi-annual trade show, Pure. We showcased our unreleased AW14 Collection at Olympia London. Pure is always a highlight for Ruby+Ed, as we're a small brand it is a great opportunity to meet up with existing clients and potential buyers. 

Year after year our collection grows bigger and new styles are introduced to the Ruby+Ed family. Our Trade Manager, Jenna found herself doing lots of research on what we could use to display our gorgeous fur trimmed gloves and mittens. After weeks of considering display options, our designer came up with the genius idea of creating our own glove stands. We bought marigold gloves, plaster of paris and lots of old newspapers and got to work straight away. We cut holes in an empty box, slotted our gloves in and poured the plaster in to set. Whilst the hands were left to dry, we then decided to brush up on our papier mâché skills, starting with Polystyrene heads, the Ruby+Ed sign and finally the hands too.

Following weeks of pre-production and planning of the show, we were thrilled to see the stand come to life. Our slipper collection was positioned to the left of our stand, displayed on their own wall of crates, they caught the attention of a lot of people at the show. Our brand new faux fur collection was very popular this year, most people couldn’t keep their hands off of our furry accessories!

We recieved some great feedback and we cannot wait for September to come around again!